![]() There are four key qualities to a great logo: ![]() The logo is merely a spoke in a larger wheel and acts as a springboard to a larger brand story and richer brand experience. It is the emotional and collective space your organization holds within your audience’s mind. To help you through the process - and create a standout identity for your business - we asked 16 branding experts for their best logo design tips. From conducting competitive research to selecting colors, fonts, and shapes, there’s a lot to decide.
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